The Las Vegas Area And SEO

The Las Vegas, NV area is relatively unique with regards to search engine optimization.  Because it is a tourist area as well as a residential area, the competition for geographic terms like “Las Vegas” pits small businesses that cater to locals against large businesses attempting to cater to tourists worldwide.  For this reason, a small restaurant in Las Vegas has a slim chance of ranking for a search term like “restaurant in Las Vegas” when the competing sites are controlled and linked to by major hotels and casinos.  This disparity of resources creates issues for typical small businesses located in the Las Vegas area.

The same theory is applied to search terms that effect search engine optimization businesses, and the search term “Las Vegas SEO” is one of the most competitive in the industry.  While typical efforts to rank for terms like these would produce predictable results, the interlinking of websites through very large scale and powerful tourism oriented websites gives an unfair advantage to the larger players.  Creative strategies must be employed in order to counter balance these aspects, and provide a more level playing field on which to compete.  Focus Internet Services is a competitor in this space, and provides targeted information in order to be seen by their audience within their website:

The Las Vegas metro area has millions of residents who utilize a local version of Google in order to make decisions on their purchases, while it also boasts hundreds of millions of people using the exact same search terms from outside the local area, and interested in only downtown or strip locations.  The two types of searches are the same, but with very different expectations on the part of the searcher.  If a small restaurant in the suburbs was delivered to the results of a tourist, they would not feel as though the results were appropriate to them.  If only hotel restaurants were delivered to a resident, they would not be satisfied with the results.  We would suggest that Google create a more localized search operator like “local Las Vegas” in order to deliver more appropriate results.  Until that time, we are forced as a city to contend with skewed SERPS.

Some Common SEO Questions

Some Common SEO Questions

Posted by admin on Thu, 02/21/2008 – 00:58 in

As part of my initiative to take my freelancing SEO services more seriously, I decided to branch out to communities comprised of more than just other Internet marketers (sorry Sphinn, I still love you though). I posed a question to the members of FreelanceSwitch about some common questions the design folks may have about SEO. You guys/gals have any problems you can’t figure out? Any common questions you need answers to? I got a few ideas from the responses there, but one member sent me something today that I really wanted to respond to.

I was sent an email with a link to a LinkedIn question, ‘What are the Top 3 Questions You Want to Ask about SEO?’ The specific post would like others to post their questions, so I didn’t want to answer them there. Instead, I would like to touch on the questions myself, in this post, to help some of my new designer friends.





Answers To Some Common SEO Questions

What is SEO and why does it matter?
Actually, I already answered these 2 questions (2 questions in one…pfft…can’t trick me!) with the start of the eBook. You can find it at: Search Engine Optimizaton (SEO)

What do you do in your SEO-related field of work?
What do I do? SEO work varies from provider to provider. I can speak for myself on the way I live my SEO life. By day, I am an SEO for, where we provide services to the hospitality Industry. I can’t tell you how fun it can be (read: “challenging”). With my free time, I offer mySEO services on a freelance basis. For Vizergy I handle the on-page optimization, link building, and social profiles for our clients. For my personal clients, I offer it all…except design.

How much should the average blogger know about SEO?
The average blogger should know of the basics, and grow from there. Blogging is unique in that you learn a lot as you go. It also offers different challenges than a static website with the issues of pagination, canonicalization, etc. Blogging also offers a whole new world of link-building opportunities. This post isn’t really long enough to cover Blog SEO, but know that quality, fresh content will help a great deal. Get the basics, and be open to learning as you grow.

How does SEO apply to businesses?
Greatly. I also covered this in a page from the SEO eBook, ‘What Can SEO Do For My Business’ (seems like I’m pushing that thing too much, eh?). To answer simply, having a website without an online promotion plan (be it SEM, SEO, SMM, whatever) is like having a car without gas. It might look great, but it’s not going anywhere.

How does Singapore measure in terms of SEO familiarity and utilisation, as compared with the rest of the world?
I have absolutely no idea. There are guys in this industry that could answer that with more integrity than I could, so I’m not going to make a fool of myself.

For most bloggers who may not appear in the first page of a Google search’s results, what basic steps can we take to improve that ranking?

Keep the content fresh, make it good, and network with your peers. Build quality inbound links to your site (you can do the directory thing, but it’s a dying methodolgy. Can’t hurt though). Try gues blogging at someone else’s blog for a link to yours.

What other factors affect search rankings besides SEO?
Well, that’s the essence of SEO. We are talking semantics here. Some would say link building has branched into it’s own niche, but it all started as SEO, and I probably won’t call it something else. The deeper you get into SEO, the more you see what drives rankings up, and realise that SEO is the only way. Even if you do it yourself, it’s still SEO.

What are the ways people abuse SEO, and how do we look out for them?
I could start a blog in and of itself about the abusers. I would like to keep clear that “SEO abusers” are often mis-understood as black hat SEOs, and this simply isn’t true. What are some ways? SEO realies heavily on the content on the site, and the links pointing to it. I would say that, other than the escalations that come across my desk, those two factors take up 75% of my SEO efforts. I’m sre you can imagine the creative ways people try to spam the content on their site by hiding it, or serving different versions to the search engines that they would a human visitor. Or the clever ways one would attempt to get tons of links pointing to a site.

Google changes it’s search algorithms from time to time, does that mean my previous SEO efforts have gone to waste?
Not at all. A lot of us charge a downpayment, and then a monthly fee for upkeep for a little while. I like to work with my clients in 9-month incriments. If I feel things are well at that 9 month mark, I usually let the client let me go for a few months. The site will likely carry itslelf for a bit, and then I can be, and usually am hired again a few months later. So you see, there are times when you just don’t want to keep poking around. Let the site roll for a second.

Please note that this isn’t always the case. The more competitive the market, or higher the goals of my client, the more attention it will require. Most of the time though, I usually let it roll for a few months without me, or with a much lower fee just for tracking and reporting.

What is the biggest, most common misunderstanding of SEO? 
There are a few unfortunately. SEO is a mystery to a lot of people, so there are a great deal of firms and individuals using that cloud as a means of taking advantage of new business owners. It’s sad, and a big part of the reason I want to reach out to those outside of my immediate community.

There is a misunderstanding that we as SEOs can guarantee rankings. I’m sorry, but this just isn’t the case. Either you are being lied to, or you are getting involved with a black hat. Black hats usually let you know what they are doing and warn you accordingly (if you can even find a black hat to take a job on, they are a secretive bunch). I get to communicate with a black hate every once in a while, and he tells me that he can’t remember a tactic that lasted more than 30 days. Those methods are meant for rank fast and get out situations where you don’t care if you lose rankings after a week or so.

There are people at Google that don’t know what it takes to rank exactly. So nobody can guarantee a certain ranking or amount of traffic. We work heavily on our experience and research.

Finally, and the most important, the idea that SEO is the magic bullet. I wish it was, becuase I would charge way more than I do for my services. SEO is a piece of your marketing puzzle. You still want to consider real-world marketing, you still have to have a wanted product or service, you still have to run your business, etc. SEO can be related to advertising, just with a new, modern twist. All the rankings in the world won’t help if you are selling a poor product or service. Being number 1 for a search term is no good if people don’t even know of your product or service. You still have to get the other parts in order, we just happen to be able to help in a large way.

Well, that was all in the list. I want to thank Andreas for sending me this, and everyone at FreelanceSwitch for playing along for me, and creating a pretty neat community for us freelancers. Good on ya.

Oh. And as always, if you every have any questions, please feel free to contact me. I leave ways to do so all over this site, so you have no excuses.

SEO Ignorance at PC Mag

SEO Ignorance at PC Mag

10 February 2009 No Comment
Looks like it’s that time of year again. Someone is attacking SEO, and as always, this someone has no idea what they are talking about. They are, again, basing their opinion on faulty logic and a poor experience.

But today, we get to see something even more interesting. Not only did our subject have a bad experience, he had such without even getting scammed. Nope, this isn’t a case of someone getting ripped off, instead it’s a case of someone who has no business eating at the big boy’s SEO table, playing with URL structures on his site.

So let’s talk about the ignorance of John Dvorak from PC Mag, and see where he went wrong.

Let’s start with my biggest beef. This is one I implemented on my own blog and now regret: the long URL. One of my friends (an SEO maven) had suggested during an IM chat that I was losing a lot of page views on the blog because I wasn’t using long URLs. “What’s that?” I asked.

I’m not sure who the hell suggested “long URLs,” but either Mr. Dvorak completely misunderstood what was being told to him, or he was talking to someone who didn’t know themselves (with reading some of his other stuff, my vote is on the prior, but I could be wrong).

My blog had typical, efficient WordPress default URLs, such as or some such thing. Now on my current blog, that particular URL—which used the simple story ID number to access the post—has been supposedly SEO-optimized behind this URL:

I ask you, what is more efficient and reader-friendly:

Just because you don’t know what you’re doing, you kept dates in there.

With the new long URL you get the date and the headline of the post. In some instances with a long headline it’s ridiculous. Besides, the second URL is cumbersome, long-winded, and impossible to type by hand. It is supposed to be search-engine friendly and more likely to get the attention of Google. Check out the fact that 90 percent of the blogs and major Web sites all use this supposed trick to get attention.

It does nothing.

Supposed trick? You just stated that “90% of the blogs and major websites” do this. So, what does that tell you? It’s not a trick, you just need to learn a thing or 2 about usability.

Sigh. It seems like you were given a nugget of knowledge that you should probably take note of, but IM chat is not conducive to explaining the caveats and proper implementation of changing URL structure. It sounds like your friend was trying to get you to get more definition with your URLs (which would help) and you jumped at adding the dates (I have no idea why).

This is apparent when you compare the numbers on my blog. In fact, my total page views actually declined when I implemented this stupid practice. At first I thought it was a seasonal anomaly until I had a chat with a developer who was pitching me some new product she was doing. The developer mentioned that she was just recently at Google and involved in the search-engine strategy team in some way. She said she knew about SEO. I mentioned this trick, the long URL, and I swear she almost laughed in my face. She told me the idea was bogus, period.

So why is everyone doing it, and why does everyone think it works? I have stat packages on the blog and a million page views per month. I have enough traffic to see a difference when there is one. I had a run rate closing in on 1.2 million page views per month when I turned on this supposed SEO trick. Boom! I dropped to 900,000 instantly. It’s taken my site months to recover.

Oh, I see now. Looks like our new dunce changed URLs without telling Google. When you make such a change, you need to properly plan and implement as according to what Google needs you to do. (perfect plug for Google Advises on Moving Your Domain).

I think it’s because these long URLs are just crap and stupid. They are impossible to post anywhere or send in an e-mail because they get concatenated. You have to know to snip them with tinyURL or snurl. This stinks. I am going to turn them off and mock anyone using them and anyone who tells me to use them. And if you look around today, that means just about everyone!

So a guy that writes for PC Mag is having a hard time pasting a URL into an email without it concatenating? What in the hell are you using for a client?

Yeah they are crap and stupid (very professional, by the way). I would much rather share than When I see the first style in an email (assuming the people you email are anything like you) I’m not even going to click on it. I’ll be scared that the Interwebs will steal my credit card information.

And before you start mocking anyone, please note that you were the guy that decided to make a major change in your site’s structure without any previous knowledge or experience; and you did so at the advice over an instant message.

Moving on, you really have to read the rest of the post. He continues with a gross mis-use of the word “tags.” Apparently “tags” were used in the 90s to help rankings. That’s kinda true. But then he explains that he tagged categories of his own posts. Now it seems as if he’s talking about tags in the more recent form. It’s a little confusing, but makes for a good laugh.

While you’re there, go ahead and leave a response. Be sure to tag it with the word “ignorance.” :)

Look, let’s just wrap this up. I have a lot to do today.

John, there’s a reason guys and gals like me charge a lot of money. It’s because some of this stuff is pretty tricky (I hear it’s also tricky to rock a rhyme), and if you haven’t the experience then you’ll end up in the same spot you always do. Sure, there are plenty of firms out there that do this stuff on the cheap, but they don’t actually know any more than you do.

I admit very openly that SEO seems very mysterious at first. But if you spend some time getting into it, you’ll find the mystery fades and turns into “confusing and tedious.” That’s better than mysterious as you will soon see how real SEO is, and what it takes to be efficient and successful.

Again, it’s expensive for a reason. If it were really so easy as to make a quick URL change (even a properly planned one) don’t you think everyone would be successful? There’s a playing field out here, John, and it isn’t level. It takes a lot of hard work and experience.

Oh and hey, do something about those URLs on your blog, will ya? They are horrible.

A Lesson In Reputation Management From A Hotel

A Lesson In Reputation Management From A Hotel

Posted by admin on Tue, 05/27/2008 – 13:20 in

Hotel Reputation ManagementI mentioned in my last post that I had a story about reputation management. This one is a story about 2 hotels. One charges a lot less than the other, but learns that price is not the only thing people want.

Today you hear a lot about reputation montioring as a service, but I want to stress that there’s a little more to it. You need to act on the things that impact your business’ perception online. So, let’s start our story.

My friend is going to Miami with her family and invited her friend to come along with her family as well. Sounds like fun, no? My friend is busy, so she asks her friend to find a suitable hotel. It doesn’t need to be fancy, but it needs a decent location, and appropriate accommodations for the 2 large groups.

Within a few hours, my friend receives an email with a link to a hotel that her friend found. The location wasn’t bad, the rooms looked OK, and the price was $125 a night. Not bad in Miami. Thought my friend is pleased with this hotel, she wants to make certain there are no surprises, so she digs a little. This is where things get interesting.

My friend heads over to Trip Advisor to check on the hotel’s recent reviews. After all, who better to ask about a hotel than the previous visitors? What does she find? Multiple negative reviews on the hotel. The thing is, they are all about the exact same thing. How slow the elevator is. Everyone is complaining about the long wait times to get from the lobby to their floor, and vice versa. At first, my friend thinks nothing of it. But then she thinks

“What if we are all meeting in the lobby? One family will be waiting on the other for sure. What if we are out and I need to return to the room? That could be a long trip for just a little need. This whole thing could be very inconvenient.”

My friend then looks around Trip Advisor (why not? She’s already there) to find another hotel in the same general area, with fewer negative reviews. Very quickly she finds one. Actually, she finds a suite. This would be great for the long vacation these 2 families are planning. Needless to say they ended up staying there. Not only did they not stay at the original hotel, they ended up staying at a suite that charges twice as much as the hotel. So, where did the first hotel in our story go wrong?

The first mistake our hotel made was the same one many companies make on an almost constant basis. They neglected to listen to their customers. It’s my experience that the hotel doesn’t even know that there is a problem (this is all speculation as I have not contacted said hotel). If you want to provide a service or product that’s going to grow, you need to listen to what your customers want. You can’t give it to them if you don’t even know what it is.

Fix The Heart Of The Problem
From just my friend’s family alone, our hotel missed out on a week’s worth of paying visitors. Add to that her friend’s family, the games that their kids will certainly be purchasing and any other frills a hotel may provide in such an area. How many other people are reading the same reviews on TripAdvisor, and how many people are being advised by word of mouth by the people that left those reviews? “A lot” is the correct answer.

Now, I’m no elevator expert, but I visit a building here in Jacksonville 2 times a week that makes use of those designated elevators. You know the ones. An elevator for floors 1 – 10, another for 11 – 20, and so on. This allows for each elevator to reach it’s destination, and return to pick up more riders more efficiently. How difficult or costly would it be to employ the same thing at our hotel? I wonder if it would pay for itself within a year of visitors.

The next thing our hotel needs to do is respond. All those negative comments and reviews, and not a single response from the hotel. Even a simple

“we are very sorry to hear about the inconveniences, and appreciate everyone’s comments here. We are happy that you have all spoken up so that we may better our property. We will be working diligently to make your stays much more enjoyable in the future.”

Or something like that. The point is, don’t just let those comments fester and influence more people without making your side heard as well. This will not only show that you care and are willing to accommodate, but it will help to move the negative comments from the first page, to the second.

Brute Force
If this had been a case of negative remarks showing up for a certain search term within the search engines, then you may be able to push those pages down in the rankings with the help of Jeff Quip’s idea. I haven’t done this myself, but it might be worth a shot.

So what have we learned from this hotel?

  • We need to listen to our customers
  • We need to get to the root of the problem, and find an amicable way to rectify it
  • We need to respond. Don’t let negative remarks go unanswered (try to be nice; don’t want to make things worse with mud-slinging)
  • We should explore all of our options to cleaning up what needs cleaning

I hope this gives you some ideas about why we need to monitor and manage our online reputation. I like this subject. I’m certainly far from an expert in this area, but I’ll be sharing some methods for monitoring in future posts, so stay tuned, and let me know if you have any questions.




SEO Audit

SEO Audit and Website Review Services

Enhance your SEO efforts with my SEO Audit and SEO Strategy Document

If you’re looking for a strong foundation on which to build your online marketing efforts, then my SEO Audit and Website Reviews are perfect for you. Once I learn more about your business and goals, I are able to provide to you several SEO strategy documents that will get your site optimized and bring focus to your Internet marketing strategy.

The SEO audit service wraps up with an SEO Strategy Document containing everything you need to build a strong SEO foundation, or enhance your current SEO efforts.

SEO Audit

  • Keyword Research to identify the search terms people are using to find your product or service on a search engine
  • Site Structure Audit to check for website crawl-ability, content flow, site hierarchy and other site metrics that impact the way a search engine finds and navigates your site
  • Content Analysis to ensure that the content is unique and relevant to each page of the site; finding duplicate content and keyword cannibalization issues
  • On-page and Meta Analysis to check for indicators like the title and description tags that impact the way a search engine determines your rankings, and returns your site as a result

Request This Service

SEO Audit Plus

Everything included in the Website Review plus…

  • Link-Analysis to identify the quantity and quality of the links that point to your site from other sites
  • Competition Analysis to identify the websites of your competitors, and find out what they are doing to rank higher than you
  • Competitive Link Analysis to find links that currently point to your competitors

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SEO Strategy Document

Once we’ve completed the analysis phase of the service, we provide you with an SEO Strategy Document with specific suggestions and advice for your website.

The SEO Strategy Document you receive after a Website Review will include a list of keywords, as well as specific, on-page suggestions to optimize the content and structure of your website

The SEO Strategy Document you receive after a Website Review+ service will also include an overview of the links to your site, a list of your competitor and an analysis of their websites and an overview of the links that point to their sites.

Ranking in Google Places – A Definitive Guide

Ranking in Google Places – A Definitive Guide

Your exhaustive guide to Google Places SEO

Find out what it takes to optimize your Google Places listing to get the most visibility and traffic for you local business. This guide will show you: what Google Places is, why you should care and how to use Google Places to increase your business’ online visibility.

Download The GuideYou’ll learn:

  • How to get your business listed if it isn’t
  • How to get higher rankings with your Google Places listing
  • Advanced Strategies, Troubleshooting
  • And much more…

This guide was created by bringing me real experiences with real local SEO clients. Find out what I’ve learned, and how I handle a lot of common problems.


Sample From The Guide

What is Google Places?

Google Places is a business listing page within Google’s Maps service. Within Google Maps, a user can find products or services offered by local businesses; as well as transportation directions and business information.

The business information shown to a user within Google Maps is the product of the information compiled and retrieved from Google Places (or the business’ “Place Page”).

If you’ve ever conducted a search at, you’ve probably already been exposed to Google Places. You’ll know this by the incorporation of a map and a set of listings when you include a city or region within your search.

In fact, recent changes in Google’s search engine will now show the Maps listings with a great deal of emphasis when a local search is conducted; pushing the “organic” listings down the page.

Thelistings from Google Maps take up the majority of the results page. And each of these listings is created by a Google Places listing.

And why should I care?

Google states that 1 out of 5 searches on Google is related to a location. It is difficult to know just how many searches that comes out to, but it’s been estimated that Google provides results for more than 2 billion searches every day. That’s more than 400 million local searches every day conducted by people looking for something in their area.

So, if you own a business that provides services or products to consumers in your local area, and you need to gain more visibility to those consumers online, then Google Places is where you need to be.

Furthermore, we’ve noticed that not only does a well-ranking Google Places listing send a lot of traffic to a website (more than organic listings in many cases), but the traffic from Google Places often converts at a much higher rate than organic traffic.

Sure, it becomes a bit more difficult and time-consuming as competition increases, or in areas of high population (just imagine having a client in New York…who owns a pizzeria), but most small business owners should be able to handle most of the process of making a Google Places listing work well for their business.

Even if you simply don’t have the time and you decide to hire someone to take care of your Google Places listing, then you should at least understand the process. By understanding your Google Places listing and the ranking factors that come into play, you can hire the best person or firm to get the job done.

Before we can jump in, there is just one more thing we need to cover.

Before We Get Started

Any time you’re dealing with Google, it’s a good idea to understand what it is they are looking for when they return results to a user. In the case of Google Places, there are 2 major points we need to make so your business gets the best, maximum exposure; and ensures that Google regards your listing in a positive fashion.

Know The Rules

Google has a history of being the best at fighting spam on their search engine, and Google Places is no different. Google has a set of guidelines in place to ensure listings are ranked based on their relevance, and not their ability to game the system.

As such, it’s a good idea to make yourself aware of these guidelines. You can read them, and more helpful articles at the Google Places help page:

Generally speaking, don’t try to trick Google. They don’t like it. And when they catch a bad listing, they remove it completely or penalize it. Once one of those things happens, you have to start over.

You may be thinking that there is some method that is working, or have been told of something that someone is doing to get higher rankings. After this guide, there will be a few sections on additional information regarding Google Places, a section of which we will use to discuss the reasons those methods don’t work. If they are working right now, we’ll give you a few real-world cases as a warning against relying on short-term gains.

Know Your Business

Another interesting thing about Google; they love data. They built a business around the collection, categorization and retrieval of data. In order to ensure Google makes the best decision on returning results to a user, you’ll need to provide to them as much relevant information as you can.

Following is a list of things you’ll need during the creation/modification of your Google Places listing. Get them all together now so you won’t have to scramble around later when you are asked for it.

  • The official business name – This is the exact name of the business. Try to stay away from unofficial acronyms or shortened names.
  • Physical Address – PO Boxes don’t work. And you will need this later when we get your listing to rank.
  • Phone Number – Gather all the phone numbers you need. Toll and fax included.
  • Email address – You will need an email address to list in your Google Places listing. Keep in mind that people may use this to contact you.
  • Website Address – You don’t need a website to have a Google Places listing, but it will help a lot when we start looking at ranking the listing. Plus, you really need a website.
  • Business Category – We will go over the details later, but start thinking about the categories that might define your business.
  • Gather Images – Take pictures of your business and any items that might apply to the definition of your products/services. For example, if you own a bakery, a few shots of cupcakes wouldn’t hurt.
  • Gather Videos – If you have them, get them together. Instructional videos are best, but information/commercial videos will do fine.
  • Gather Additional Details – Aside from categories, you can also list details that apply to your business. Do you carry certain brands of products? How about specific services provided? Start thinking about these.
  • Locations – All of the above points apply for each location you have. This isn’t too big of a deal if you only have a few listings around town; it gets interesting if you have hundreds across the nation.

2 Ways Google Collects Listing Data

The information provided in Google Maps is the result of 2 main data-gathering methods.

Third Party Sites

Google will sometimes rely on the information provided on third-party websites with business listings. They crawl the sites, find business listings and pull them into Google Maps.

Obviously, Google has the ability to crawl a very large portion of the Internet and harvest a great deal of information. And there is plenty of it out there for Google’s taking.

More often than not, your business is probably listed on many websites. Usually, this is the result of a business listing data center getting your business’ information from public listings of your company, and sharing it among other directories. These are what we call “feeder directories.” We’ll talk about them more in coming sections, but for now just know that once you start a business, it is also listed somewhere publicly, ensuring that it will eventually be shared across the Internet.

Remember this, as it is often the cause of a lot of problems in Google Places, like incorrect business information and duplicate listings. We will also talk about how to remedy those types of problems after the guide.

Direct Submissions

The other manner in which Google might receive and list your business is by acquiring the information directly from a business owner. Because the listing is being created by the owner of the company (or an authorized individual), Google will take the direct submission and the information provided as more authoritative.

Being that other websites could be incorrect or out-dated, the information you provide directly to Google will always take priority. At least, this is what they claim. There are cases where this isn’t true, and we will talk about those cases and solutions in later sections. For now, let’s just get your business in there.

Search for Your Business

We need to first see if your business is already listed in Google Places. If it is, we need to make sure there aren’t any problems like duplicate listings or incorrect information.

Finding Your Business

Searching for a Google Places page is simple enough. Simply go to and search for the name of your business.

It’s a good idea to search for more than just the business name though. Try your street address and phone number. Also, go ahead and try a few “common” searches one of your customers might make. If you still don’t see any listings for your business, it’s probably not in there.

Google will also do a search for you when you first begin the claiming process, and if they find similar listings they will let you know.

What if You Find Your Business?

If you find a listing for your business, then there are a few things we need to look at. Take a look at all of the information on the listing’s Place page and note any corrections that need to be made. Also, see if there are more listings, and make a note of those as well.

When you’re looking at the Place page, you should see a link in the upper-right corner (almost the exact middle of the screen). The link will either say “Business owner?” or “Owner-verified listing.”

If your listing has the “Business owner?” link, then nobody has claimed ownership of this Place page yet. However, if the page you are looking at has the “Owner-verified listing” link, then somebody claimed that listing. Don’t worry too much. This could just mean that someone in your company has already claimed the listing. Ask around the office to make sure.

If your business was claimed, but not by anyone in your organization, then it means that someone claimed the listing, and not likely for honorable reasons. Take a closer look at the listing, and you may notice that the phone number or website address is incorrect.

No matter. Whether your business has a listing or not, you will soon be taking ownership.

Footer Links for SEO

Footer Links for SEO

Josh Garner March 2, 2012 0

Footer Links for SEO

Ok, so if you run an agency that services the website needs of a client (web design/dev, SEO, etc.). Then you likely have a great opportunity to build links as you service your clients.

Nothing new here; what I’m talking about are footer links. You’ve seen them I’m sure of it. Visit a few sites and scroll all the way to the bottom and look for something like

Website Design by

Likely, you’re already implementing them on the sites you service or build for your clients (with their approval, I hope). But let’s take a look at how you can better make use of those links to rank for search terms you’re targeting.

I also want to look at the debate from a few views (of course with my opinion in there) and explore a few warnings/caveats.

The Debate

we are going to start with the debate because it’s important to understand where people usually stand with this.

The Don’t Do It Crowd

Some pros think that you shouldn’t even do it. Not many, but they are out there. And their reasoning isn’t invalid.

Those guys/gals say that you are placing links on the footers (a place that is justifiably believed to be discounted by Google), which will turn into sitewide links (really known to be discounted by Google), on sites that aren’t likely to be relevant (that plumber’s site you built isn’t really related to website design).

These are all great points, but I think there’s a way to handle it appropriately.

The Do It Too Much Crowd

There is another set of companies/pros that swear by footer links, so much that it is a major part of their link-building campaign. Their reasoning is that it’s a great way to rank for some of the terms you’re having problems with, or build up from scratch.

They usually argue that with enough of the right anchor text, they will rank. Regardless of what Google says (they say this doesn’t work too well), it really does work. But there’s a risk involved, so I think it’s important to handle it with a little more delicacy.

The Me Crowd

Finally, there’s the ‘me’ crowd. We are right in the middle, and because I fall into the ‘me’ crowd, I inherently feel that it’s the most appropriate method of using footer links to gain rankings. I’ll show you how in a bit, but let’s move into the caveates and warnings.

Caveats and Warnings

Before we look at implementing a footer link-building campaign, let’s talk about a few things of which you need to by mindful.

Discounted Links

Without going into technical search engine workings details, it is widely known that sitewide/footer links are largely discounted by Google. After years of watching this stuff, it’s known that links in the footer are usually reserved for exactly what we are putting there, and don’t constitute giving too much credit. At least, that’s how it’s supposed to work.

This also falls into the “template algorithm” which is basically Google’s way of saying:

See this set of stuff in the sidebar of this site? That’s the exact same on every single page. It must be a part of the site’s overall template, and not the ‘meaty content’ part. We should sorta move that to the side for a bit and concentrate on discerning the meaty content part.

Too Much

Another issue you should be wary of is the amount of “SEO anchor text” links you’re getting. This is a tricky topic right now because we see a lot of Google saying stuff like:

Hey, every single link to your site has these set of awesome keywords for the anchor text. This is obviously done on purpose due to your link-building efforts. We can’t just give you tons of link credit for it.

So the thought is that if you have nothing but links with SEO anchor text, then you’ll actually be optimizing your way out of rankings. It doesn’t look natural.

That being said, take a look at your competition, and run a few link scans (I suggest OpenSiteExplorer). If you’re competition is pretty tough, you’re likely to see a lot of “garbage” links to them, all with SEO anchor text. And they rank. Hmmm…

I also see cases where the footer links look something like:

Website Design and SEO and Social Media Monitoring by

Yeah, so don’t do that.

If you’re interested in seeing how we SEOs complain about this stuff (and understand a little more about what the problem is) check the post by Will Reynolds called How Google Makes Liars Out of the Good Guys in SEO.

The thing is, you’ll want to be as conservative as you can with this. I think a mass of SEO anchors will make you rank, but these aren’t stable rankings. Guys like me can take those away within a single contract for a client.

Too Soon

Depending on your situation, you’ll also want to be careful with the number of new links that point to your site in a short amount of time. If you grow by thousands of links overnight (and you aren’t a news site that just broke an incredible story) Google is going to wonder about your methods. Let’s try to fly under the radar.

Let’s Get to the Good Stuff

Ok, warnings and such out of the way, let’s talk about how you should be working those footer links. We will work our way up from scratch.

Usually, this is what I see:

Website Designed by

That link goes to Cool Web Company’s homepage. This will get you bunches of links from all those clients that you service, and those links will gain value over time (as the site ages, and as your client gets links to their site thus adding that value to your site).

But we should be making a better use of that opportunity to gain links with anchors that we need in order to rank.

So check this one out:

Website Design by Cool Web Company

2 things to note here. First, you can see that we made the “website design” part the link. This tells Google that the linked-to site is about website design. Simple enough. But we did one more thing here as well.

We also changed the domain name mentioned in the footer to the actual company name. The reasoning here is a bit much for just this blog post, but we are basically trying to tie in the association with that link to the actual company name; which is in turn found through our other marketing efforts. It’s a little nit-picky, but every point counts.

That “website design” link will not go to our home page, rather it will go to the page on our site that talks about our website design services, thus improving the rankings for that page (which is what we want).

It will also help to prevent spreading of keyword focus. Having the “website design” link point to the homepage will make it tricky for Google to decide which page should rank; the homepage, or the page that has the title, description and content optimized for the term “website design.”

Seriously, that’s it. Simple enough. But wait, there’s more!

Let’s talk about a few different scenarios to help understand how we should handle this.

Remember that we don’t want our links to grow too quickly.

If you have a few hundred clients from the last several years, and haven’t been placing links to your site on theirs, you might be working on this for a while. You don’t want to shove all those links at once. Instead, make a plan to do so over the next 3 – 6 months. You might feel like you’re only adding one link to one website, but it’s a sitewide link that will appear on all of the pages of a site. Ecommerce clients are especially inflated websites.

If you’re a bit small time (like maybe under 50 clients) you could probably get away with updating this in a shorter period.

Remember that we want our links to look natural.

If you have a few hundred clients from the last several years, and you have been placing links to just your homepage you’ll still want to plan a strategy to implement better anchors; but again you’ll want to do so over a length of time.

Also, you’ll want to mix the anchors up. Not only to get the value passed to certain pages, but also to look as natural as you can.

Consider the following footer links I would place on a client’s website (assuming I offered these services).

Website Design by SEO Factor
SEO Services by SEO Factor
Internet Marketing by SEO Factor

Each of those would go to their respective pages with those super-awesome links. But, I want to make things look natural to Google, so I would also throw a few of these out there.

SEO by SEO Factor (to the homepage, and a little more vague/natural)
Powered by SEO Factor (again to the homepage, with a vague "powered by").

Why? Because we want to keep from bombing Google with those anchors. Again, you’ll probably rank rather well, rather quickly for those terms if you stick to SEO anchors, but again those aren’t stable rankings. Take it nice and slow and reap the benefits for a much longer period of time.

I’ve heard that a ratio of 7:3, non-targetted to targetted is best. I hate to give numbers for this sort of thing (like keyword density or duplicate content issues) but I like that one. It’s pretty safe, and if you have a lot of clients on which to place these links, that 3 part is still going to be pretty big.

On that, you’ll also want to be careful not to cannibalize your keywords. By that I mean, don’t accidently get anchors to a page that would be a better fit to a different page.

Bonus Tip – Remove them

If you’re reading this you likely fall into 1 of 2 types of people.

1. This is pretty new to you, and you are super happy and greatful for the information I just bestowed upon you. To you I say “you’re welcome, and thanks for the kind words.”

2. You knew all about this stuff, and you’re wondering why I made you waste your time reading such a blog post. To that I say “you made it this far before you realized that?” But I also say “here’s a situation in which I’ve had to reverse this method” so you get something out of all this meandering.

Completely Remove Them

This was such a weird situation, but there was one time that I had a large client remove all of the footer links in one action. It was a drastic suggestion (and scary as hell), but 3 months of endlessly pouring over data and implementing solutions that simply didn’t work (and a few nights in which I cried myself to sleep) spawned the idea and I told them to pull the trigger. Remove all the footer links from all their clients’ sites.

We aren’t talking a few sites. We are literally talking a few thousand. Most were really small sites, but 10 page websites multiplied by that many clients…you get the idea.

2 days later I was cussed quite a bit. But I’m patient, I know how this stuff goes. One week later they sent me an unexpected bonus. A big one.

Obviously rankings dropped even more than they had previously (causing them to call on me in the first place). I almost never suggest making such big changes like that. But it was just one of those. A few more days and not only did rankings come back, we were suddenly sitting pretty on some amazing keywords.

We ended up rebuilding footer links somewhere around 4 – 5 months later, but a lot more slowly, and with more attention.


1. These links don’t mean the world, as they are discounted by Google…

2. …At least they are supposed to be, but it’s not always the case

3. Try to match SEO anchor texts to links that point to specific pages…

4. …But remember to mix it up a bit and make it “look natural.”

5. Take your time and build those anchors slowly; make a plan…

6. …But again these aren’t the greatest links in the world, setup a plan, implement, move on. Don’t waste time, just get it going.

Bonus 7. Don’t let this be the only way in which you get links to your site. They aren’t from relevant websites (usually). This should be a small part of your link-building efforts.

And there you have it. But hey, one more thing. This stuff can get tricky and you don’t want to shoot yourself in the foot (unless you’re trying to go home for the day, then link all your clients to a porn site).

Either way, if you have any questions get with your SEO. He or she should be able to help you get a plan in place. If you don’t have one, (get ready for a shameless solicitation) I advise on this stuff, and much more when I perform one of my SEO audits.

Oh, alright. I’m also a pretty nice dude, so feel free to contact me if you have a quick question. I can usually help out a bit.

Bad Information From MSNBC Doesn’t Help Anyone

Bad Information From MSNBC Doesn’t Help Anyone

Posted by admin on Tue, 01/08/2008 – 00:07 in

Today, I’m pretty upset. I read an article. I speak on an article on ‘Tech ‘Solutions’ Your Small Biz Can’t Use’ over at (there’s a little logo there, so it may have come from them). So what is it that made me angry?

Not knowing is not a problem. Lord knows there are plenty of things I don’t know. Unwillingness to learn? Well, that’s a personal decision. Bad-mouthing? Hey, if you’ve had a bad experience, let the world know, a better product may result? All these things balled into one? That’s just ridiculous. The article basically touches on 10 Tech Solutions that the writer, Gene Marks, feels should not be bothered with by a small business owner. Funny thing is as a SEO from Las Vegas, you can find my website at, I consult to, and help small business owners a great deal on a freelance and corporate level, and make use of a good number of these items with a degree of success. If they weren’t successful, I wouldn’t be using them. It would be a waste of my time, the clients money, and in the end, result in fewer clients. And my son’s XBox 360 game collection will not have that.

I want to go over these items, and touch on why Mr. Marks has a thing or 2 to learn about our world.

1. RSS Feeds

Bob, an electrical contractor, knows what RSS stands for, and I feel sorry for him. He had the misfortune of signing up for an RSS feed. This misnomer is designed to make us feel like we’re getting a “feed” of data just like all the really, really important media people do. When he first tried RSS, he thought, “Wow, I can get immediate updates on product and industry developments, important news from Yahoo! (YHOO), and even get a new joke from The Onion, all as soon as they’re published!” Instead, he was “fed” an endless stream of meaningless items displayed in an overly large browser window that winds up distracting more than informing. Like Bob, most of the business owners I know have abandoned RSS and gone back to controlling when they get their information. Still don’t know what RSS stands for? Trust me, it’s just not that important.

Such is the world of RSS. If a blog or site doesn’t keep quality, fresh content coming, people take their feeds off, and replace them with better ones. It’s our circle of life. Instead of telling Bob that it would be better to not bother with it, educate him on the convenience it can provide, and the insight he can gather by subscribing to the right ones. Let him know of some tips on discerning decent blogs or news sites to enhance his knowledge of his own industry.

2. Spam Filters

I get this question at just about every presentation I give to business owners: “What spam filters do you recommend?” My answer: “None.” They all suck. Let’s face it: You’re not going to eliminate spam in your business. Instead you’re going to waste money on the latest filtering technology, which does nothing more than block that key e-mail you were awaiting from a prospective customer. Or you’ll require a sender to complete a Sudoku puzzle before “allowing” their e-mail to reach your in-box. In the end, it’s cheaper for your employees to just sort and delete spam as it comes in.

You heard it. It’s cheaper to pay another person that could probably be better placed in another position, to sit all day and delete spam. Or, you could spend the 30 minutes it would take to get that nifty little JavaScript to hide your email address from scrapers. Then, take the other 30 minutes a week to tweak your filters properly. Yes, it will take time, and yes, it will be a lot cheaper and more productive than having a human dedicated to this. Just because you don’t understand something, Gene, doesn’t mean it’s a waste of time. It just means you have to try a little harder.

3. Antivirus Software

Betsy was looking for just the right technology to slow down her employees’ computers and significantly degrade the performance of her business applications. Well, she found it, and it’s called antivirus software. As an added bonus, this software prevents her from installing or upgrading applications without a team of NASA-trained IT consultants. Betsy’s spent more money with her IT firm trying to work around antivirus software than she probably would’ve spent if she received an actual virus. What should a business owner do to avoid viruses, worms, and other evil applications that can wreak havoc in our systems? Our tools are still too limited. Even telling your employees, for the 900th time, not to open up suspicious files doesn’t seem to work. I don’t have a very good answer for Betsy’s dilemma. But I do know the current group of antivirus software applications don’t do the job for small businesses.

Same response as above, except this time, consider those credit card numbers you are keeping on your computers. Sigh…

4. Blogs

Jamie! You started a blog for your business? That’s dope! Now go out and get some accessories, like a pair of black-rimmed rectangular glasses and a Starbucks card. And oh, by the way, you’ll need to set aside about 17 hours each day to keep it fresh. Dude, it’ll be so viral. What’s that, Jamie? You’re not in the media business? You don’t work for a software company? You just own a hardware store? Dude, that’s a drag! If you don’t have something new to say each day, no one’s going to bother to stop by and check out your blog. It’ll be, like, so lame. And if you do have something to say, just be careful you don’t give away too much information. You didn’t consider all this? You don’t have the time? You’re not such a great writer? Word.

Jamie. Hardware. Hmmm…

Try this. Turn your simple hardware store into the authority on fix-it-yourself information for your customers. One post per week on a new subject: fixing a leaky pipe, building a deck (which could be a 5 – 10 part series, pulling visitors continually), fixing garbage disposals, humane pest traps, etc. There’s one a week forever. Also, Jaime, I know you get questions on an hourly basis. “How do I” is probably a phrase you hear more than anything else. Spend another post per week on answering the most common question of that week. There’s another set of posts for another infinite amount of time. Hey, Jaime, don’t forget to invite Bob to your RSS, he needs something good to read.

5. Search Engine Optimization

You mean for $5,000 I can get my company’s name on the very top of Google’s search results? Where do I sign? Many business owners have been fooled by the allure of search engine optimization [SEO] — and I’m one of them. I forked over a bunch of dough to a firm in California that promised to get my company’s name on “all the major search engines” when someone was looking for products that we sell. How did they plan to do this? I’m still not really sure, but it had something to do with spiders, black hats, and link farms. That should have been enough of a hint that witchcraft was involved. After a brief flirtation with page 47 ofMSN’s search results, I gave up. SEO probably does the job for companies with oodles of money, but not for the typical small business.

I’m shaking my fist right now Gene. I’m very sorry you had problems with a past SEO. Unfortunately it’s a topic that plaques our industry. Instead of giving up on a service that could promote your business in an incredibly cost effective and successful manner, put some research time into it. Learn the basics of SEO. Learn what a legit SEO can do for you. Learn the right questions to ask. For the success of your business, learn to learn. I know I seem harsh on you Gene, and I probably shouldn’t mean to as it’s not your fault, but your a businessman. If you are going to be successful, you’re going to have to learn to do some research before pouring your money into anything.

Seriously, Gene? Witchcraft?

6. Mobile Applications

Before you buy into any software vendor’s promise to “enable a mobile application” for employees to use on their cell phones, think really hard about the reality of that claim. Remember that time you used your phone to look up the weather in Chicago? Remember how the seasons actually changed while you were waiting for the forecast to load? Your customer may die of old age waiting for you to enter an order or look up an inventory item on a cell phone. Mobile applications will be a great thing someday. Just like hovercrafts, telepods, and renewable energy. But for a small business on a limited budget, it’s still science fiction.

In this time of information handling, it would be very unwise for any business of any size to completely discount the need for mobile applications. I cherish my Treo, and more than appreciate those sites that make browsing with it achievable. Also, there’s this new phone/thing that came out recently. I think it’s called the iSomething. I can’t remember. But I know it was some sort of big seller. Apparently people are using it to browse the Intersomethingorother. Business decisions are made every minute, and the leaders know that it doesn’t stop. The leaders making the decisions are constantly on the move. Give them something that makes that move easier to cope with, and they will use it. Now, once they are using it, give them a proper means to use it to view your product/service/RSS feed.

7. Customer Relationship Management Software

Readers of my work may find this item a little surprising. I’ve always been a big proponent of customer relationship management [CRM] software. One big reason is that my company sells this stuff. And we have a lot of small business clients who have really used this technology well. Unfortunately, we have a lot of other customers who haven’t been as successful. Fred, a manufacturer of roofing materials, is one of them. Fred and I both learned that aCRM system doesn’t work for a small business without an internal “champion” who takes ownership of it. His $20,000 system just sat there. No one used it. At best, we hope it will become a glorified Rolodex one day. ACRM system can be a good thing, but it takes more than paying for the software and training. Without a substantial internal investment,CRM won’t work.

This really boils down to the “research before you buy” thing again, but that’s been said. Instead, I say to Fred, roofing materials? I took a summer job as a framer, and I know the owner of the company (4 man group by the way) had to keep up with other companies, clients, clients’ clients, manufacturers, and a ton of other contacts. Some needed contact constantly, and notes were constantly needed. Maybe $20,000 was a bit much (I ended up using my then super Visual Basic skills to make one for them), but you have it now. Learn to use it, turn to the online community if you need help. It will save you time, money, and heartache in the future.

Want to consider a real waste of money? Think about the lawyer fees you have to pay when you lein on a house, and can’t provide information when it’s needed. I can personally attest that $20,000 will be a dream.

8. AdWords

John’s a pretty smart guy. He runs a company that sells specialty pet foods. He manages his own investments. He keeps an eye on his taxes. But I’ve found a way to turn John into a blithering idiot. I’ve asked him to figure out how to use Google’s (GOOG) AdSense profitably. Are you interested in a mind-numbing exercise? Give AdSense a shot. Or Yahoo SM or MSN AdCenter. Don’t you know how much to budget for “clicks” on your ad? Are you just a little suspicious as to who exactly is counting these “clicks” that conveniently turn into revenue for these companies? Like John, you’ve just entered the alternate universe of Internet advertising! Here’s a word of wisdom: Leave the mass-market advertising to Coke (KO) and Pepsi (PEP). Small business owners should stick to less mystifying forms of promotion.

I’m not even going to expand further on the fact that this is on

John, you have 2 options here (well, three, but one is to keep listening to Gene, and I don’t really think he knows what he’s talking about): you can either take this task on yourself, or you can hire a legitimate SEM to help you out. IF you want to take it on yourself, Google offers a ton of tutorials, and eventually a certification. IF you want to hire someone, there are plenty of places to look. Just ask, and you will find. Do some searching though. Gene had some problems in the past, and I don’t want you to have the same kind.

9. Online Video

I totally agree with that guy I think who wants us to “leave Britney alone.” And yes, Barack Obama is pretty hot in his YouTube video. But none of this means online video is a workable medium for small business owners. Ron, a reseller of computer software, thought his business would be perfect for online video, what with the amount of Web-based training and support he provides. Ron figured he could post some videos on YouTube to help his clients. He soon learned that the cost and complexity was just too high. Quality videos require production companies. Otherwise you’ll have grainy, useless footage. And videos that run beyond a certain length aren’t even YouTube-able. They need to be housed with companies that sell storage space. Ron soon got sick of the process. Online videos are great — if you’ve got the budget of Time Warner (TWX) behind you.

Cost? YouTube is free. So is Windows Movie Maker (It should be on your computer…right…….now). It’s not the best, but it works. Ron, your a computer guy, you shouldn’t have too many problems with the initial setup.

Take it from an online marketing guy, if your videos are so long you can’t upload them, they are too long for your customers. Setup a YouTube channel, hand it out to your customers, break up the videos into series, set them up on RSS, get some AdWords for them, make sure they are mobile ready, contract an SEO or SEM to help you promote them, and setup your spam filter properly (do it right and you’ll grow more than you think). If it doesn’t take off after 30 minutes, give it time. Promote it effectively.

Ron, I would have killed for video help when I was a budding computer teen, trying to learn my way through that stupid A+ certification (no YouTube back then). Or later when C++ turned from fun into I/O strings (easy my ass). Stick to it. Your customers will love you, and so will the new ones you gain. People, online more than ever, have a neat nack for picking out the ones that are legitimately out to help others. Success usually follows.

10. Web 2.0

Want to make a room of small business owners go completely silent? Ask them to define Web 2.0. The world is full of industries coming up with sexy terms to create buzz and mystique around their genius. Web 2.0 is no different. A Web guy will tell you, “It’s the next generation of Internet technology.” And how does this affect small business owners? I hear all these great predictions of earth-shaking developments to come. I hear words like “mashup” and “wiki,” and I’m still trying to figure out how these affect my business. All I really see are the same accounting, inventory, and order entry programs from the days of Reagan, albeit with new window dressing. I think we’re supposed to be using Web 2.0 technologies to do more work online. But unless you’re running an online business, these tools seem to have little relevance.

Give me a second. I have a ton of smart little remarks for this one, I’m just trying to pick the right one.

Wanna make a room full of parents go silent? Offer free Britney Spears babysitting classes. Wanna see me go silent, I’ll place the video on YouTube (it’ll only take me a second Gene) of my face as I watched my son open the drum set my parents bought for him for Christmas. My point? Given the right circumstance with the right question, you can create any desired outcome. Don’t use that as a logic.

I don’t know what “web guy” would provide you with such a vague explanation as the one you provided, but I’m guessing it’s the same one that he was told by some other “web guy” that was more concerned with looking smart than helping the room full of budding “web guys” he was addressing. Wait a minute, I’m a web guy…

Gene, Ron, Bob, Jaime. Let me tell you about Web 2.0. It’s not a fancy term we use to be smart. It’s an idea. It’s an idea to take an online presence to the next step by allowing the input and co-operation of the visitors to your website. By turning a one-sided conversation into a collection of the thoughts and ideas of your visitors, you open your site to a new level of growth. Let me give you an example (that’s what us web guys do when we try to help).

Let’s say Ron takes his videos online. He could post them on a site for his customers to view at their pleasure, and leave it at that. That would be Web 1.0. Then, he could setup a voting system, allowing for his visitors to vote on the videos. That’s a little closer. For each video, Ron could setup a discussion forum, so that customers could ask questions online, and Ron, or any number of other visitors could easily answer them. Allowing for questions to be asked, and answered, a community to grow, and the warm feeling a potential customer gets knowing that others are taking part in the same thing.

Let Me Wrap This Up
It feels like I’m ranting, and I think it’s because I am. When I first looked at your article, Gene, I thought “well, this is my job. I should be nice and educate him.” But then I came to my senses and realised that you are in some sort of position to consult to these people. You also seem to be in a position to educate people through your articles on MSNBC. These people are looking to you, Gene (can I call you Gene?) for help and understanding in areas that you so obviously don’t have a grasp on. Instead of actually helping them by either researching the questions, or at the least sending them to someone that can (tell them about my RSS), you shuck it off, delaying or preventing all together a chance that they might have to take their business to the next level. This is extremely irresponsible, Gene, and your causing more problems than anything else.

Website Optimization

Website Optimization

Website and Meta Tag Optimization Services

With the convenience of the internet, more services and products are purchased online than any other way. Just having a website isn’t good enough though. You need to have your site reach the top of the search engines. This is done by optimizing your site, and making use of various online marketing techniques. With our various services, we can accommodate the needs of the smallest local business, as well as medium sized national ventures.  As a Las Vegas website design company, we are top rated.

Let us optimize your site so as to provide it’s maximum potential for search engine crawler friendliness. The optimization service comes in 2 major flavors. Be sure to also look into our website promotion service.

Page Optimization – $199 per page – We will optimize individual pages of your site. This will include researching the keywords for the specific page that will drive the most, and most relevant traffic.

The Page Optimization service will include making changes to the the site so as to provide the highest crawler readability. The search engines use crawlers to gather information on your site, and then relay that information to the algorithm that determines your rankings.

Site Optimization – $799 for 10 pages – We will optimize up to 10 pages of your site, implementing the best search terms and content on several pages of your site to further increase specific pages of your site’s visibility online.

The Site Optimization service is much like the One Page Optimization service, but to the extend of up to 10 pages of your site. This will include making changes to the pages of your site so as to provide the highest crawler readability.

The services will most commonly include:

  • Keyword research on the search terms that will best fit the target page, business, and best relevant traffic to the site.
  • Optimization of the meta keywords*
  • Optimization of the title meta tag for proper focus on the search terms
  • Optimization of the description meta tag for proper use of the search terms, to properly describe the content on the site.
  • We then add and optimize the text on the site so as to focus on the desired search terms.
  • Proper internal linking to allow for proper navigation and crawling by the search engines

These are the most common methods to basic optimization of the site. However, there are cases where extra efforts are needed. This can include improper syntax on the site with various coding languages that can prevent a search engine crawler, spam methods, etc. These points are also taken care of as part of the service. The page being optimized will be completely undertaken by SEO Factor, and optimized to comply with the very best practices of SEO.

*The keywords meta tag has not as much an impact on your sites rankings as other factors. Due to years of abuse, the search engines have discounted any weight given to this tag. We do optimize it though for some directory submissions in the future (some of them pull from this tag) and so that there will always be an account of what terms are targeted for that page.

If you’d like to inquire about services from SEO Factor, send an email tosales@ anytime or leave a message at 904-214-6588. We will promptly reply to your inquiry/request.