Chapter 2 - Optimizing New Websites

Ok. Now we know what SEO is, but where do we start? Well, before we get into it, there are 2 different cases in which one would be optimizing a website. The first is with a brand new site. The next is with that of a website that has been up for some time. With the next few pages, we will discuss a new site's process, and after that, the process for an aged site. In any event, we will be starting with keyword research. Though the process may vary, we need to know what terms we are going to target.